Köppen, Dick’s Sporting Goods’ private label outdoor gear brand, launched in 2011. The objective: make Köppen relevant to true outdoor enthusiasts, and inspire them to Take On Today.
I had the opportunity to craft this brand from the ground up. Brand voice guidelines, print ads, website development, in-store merchandisers - the works. They even printed my brand manifesto on a t-shirt, which means I'm pretty much a fashion designer.
