In addition to creating the global communication for HP consumer products, I've gotten to write and help direct the demo videos that introduce them to the world. These videos are designed to live on YouTube, at shelf, on TV, and basically anywhere moving pictures are allowed. The challenge here was finding a unique voice for each product—so I encourage you to watch them all and see how they all speak.
Copywriter. Storyteller. Part-time acrobat.
Copywriter. Storyteller. Part-time acrobat.